Connect with us


Advantages of Traditional Marketing Over Digital Marketing



The world has changed and now everything revolves around a hyper-connected environment. Traditional practices have given ground to the digital and we can no longer visualize a life without mobile devices or computers, so it would be very difficult to gain that market niche with traditional marketing strategies and without the use of digital marketing.

Surely you must be tired of hearing that digital marketing is everything and that traditional marketing is obsolete. The purpose of marketing should not be confused with the means being used.

Digital marketing has surely opens new paths, but the bottom line remains the same: to make yourself known to people you can use either of the methods.

The fact that more and more people are coming online we see an explosion of social networks. But this does not mean that traditional marketing does not work. More than a substitution, it is a compliment.

The infinity of web tools now available that facilitate is the process of getting known and love potential customers, but the essence remains the same: people. But still, traditional marketing has its own benefit over digital marketing.

Below you will get advantages of traditional marketing over digital marketing :

What do we understand by traditional marketing and digital marketing?

Just for clarity, before entering the debate, let’s agree on the definitions:

Traditional marketing:

These are traditional methods used by companies to make themselves & product known (mass and specialized advertising in non-digital media, direct mail -physical, trade fairs); generate an experience (points of sale, merchandising) and build face-to-face relationships (public relations or networking).

  • It has a power of undeniable scope. The number of people on television, radio and the press, without a doubt, is huge.
  • It is totally focused on the product talking about its characteristics and benefit

Digital Marketing:

Marketing with the help of the web (search engines, web advertising, social networks, email marketing etc).

5 Advantages of Traditional Marketing over Digital

1) Scope

Many mass media continue to have an enormous reach and credibility in their audiences (think of fashion magazines, specialized press or cooking channels on cable television). What is obsolete is the way companies advertise (push rather than attract), not the media. Obviously, an Exhibition Display Stand serves a totally different use case when compared to a Display ad.

2) Promotion material can be recycled

Be it flyers, posters or magazines, all of these promotional materials can be reused. There’s no need to get it printed for every campaign. Moreover, there’s no need for an internet connection to consume such materials.

3) It is not digital

While I agree there are more and more people using the internet but what in-case of your grandfather?
Will he be joining Facebook? Chances are quite less, isn’t it?

Hence, there will be always such a section of the audience who can’t be reached through a digital medium.

4) Seeing to believe

There are always a few things that people don’t buy before seeing them physically. For example, phones, cars, jewellery etc. You may see hundreds of review of a phone or car on YouTube but you can only tell if it’s really for you is after you use it physically.

How to make the most of each one?

Creating synergies between the online world (digital, internet-based) and offline (everything tangible that is outside the internet).

From Offline to Online:

Use the power of traditional marketing to create communities. Use these advertisements to bring people on your site, make them watch a video or you’re like Facebook page so that they are able to know your brand better.

From Online to Offline:

Attract customers on the Internet (SEO, Google Ad-words, social networks, website) and make them fall in love with your brand (point of sale, meeting, trade fair). Turn online traffic into offline traffic. Try to educate people on the web and sell at your offline store.

This is the behaviour of the consumer that in the United States are beginning to call ROBO -Research Online to Buy Offline.


We can clearly see that both the marketing methods have their own cons and pros. You can choose any of them depending on the use case.

Hope this article useful, feel free to comment your thoughts below.

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *


Solar array feeds railway route in the UK




How well is the UK doing to seal a future of solar powered trains? Will connecting solar power directly to rail networks help meet a good enough share of electricity needs? Eyes are on a pilot scheme going on now and it is designed to plug into the track near Aldershot,

A solar farm set up to power a railway line directly is making news. It’s a 30kW pilot scheme, said The Guardian, on Network Rail’s Wessex route. As of Friday, about 100 solar panels at a trackside site were to supply electricity for signaling and lights on that route.

As Gary Cutlack wrote in Gizmodo, this was a first in that it running trains on electricity generated specifically for the job, being solar energy, sourced from a trackside installation of panels—cutting out the electricity grid entirely.

Network Rail’s resolve to adopt a greener railway is ambitious; plans are to involve spending “billions of pounds electrifying rail lines to avoid running trains on diesel,” said Jillian Ambrose, The Guardian. Stuart Kistruck, a director for Network Rail’s Wessex route, was quoted: “We have ambitions to roll this technology out further across the network should this demonstrator project prove successful.”

Ambrose said the Aldershot project marked the first time a solar array was to bypass the electricity grid “to plug directly into a railway’s ‘traction’ system.”

Cutlack on Friday reported that the panel installation of about 100 in total generated 30kW of power, enough for local signalling and lighting, “as long as workmen don’t start boiling any kettles.”

As for solar farms supporting trains, by next year’s end, a team of researchers called Riding Sunbeams has got involved. Priyanka Shrestha, Energy Live News: Their mission is “to explore the potential of connecting solar panels directly into electrified rail routes to power the trains.” Their idea for the farm calls for one that is full-scale community- and commuter-owned.

They have been hooking up with community energy groups for feasibility studies on six potential solar sites in the south east of England.

“Direct supply of solar power to rail traction systems has never been done. But it has huge potential—from metros, trams and railways in the UK and around the world,” said the group.

Riding Sunbeams estimates solar could power around 20 percent of the Merseyrail network in Liverpool and 15 percent of commuter routes in Kent, Sussex and Wessex, said Shrestha.

India is already home to 250 trains powered by solar panels attached directly to the roof of the train, but it plans to develop its own trackside solar farms. said Ambrose.

As for the researchers behind Riding Sunbeams, they are going by their own findings that solar traction power can work and without the onus of subsidies. “Our research found that solar traction power could provide around one tenth of the energy needed to power trains on the UK’s dc electrified routes every year. Not only that, but it also makes sense financially for solar farms and rail operators right now, with no need for public subsidy support. And there’s huge potential to make this happen in the UK, and around the world.”

Cutlack translated what Friday’s pilot run meant for some commuters in the real world: “Trains running on this Wessex route leave from London Waterloo, connecting London to the south west commuter belt, so a tiny, tiny little bit of green energy has been helping trundle people into work from today [Friday], when the system went live.”

Continue Reading


Best Personal Loan Apps in India for Instant Cash




Technology has affected each and every domain in such a way that’s quite unimaginable. We can say that things have changed the way we do things, and for the better of it. The financial sector has benefited a lot from the advent of technology. You can carry your transactions online, take loans, send money to your peers and colleagues, and so on and so forth.

When it comes to a loan, the hefty paperwork is out of the window and it is replaced by apps that are downloadable on your smartphones through the respective OS stores. If you need a personal loan you need only just have an app that is suited for you and have the transaction carried out.

Below given are some of the best applications that are designed for your comfort. Among these very few apps are out there which provide a loan in which no guarantor is needed.

1. MoneyTap

Very few are aware that MoneyTap is one of the first loan apps that introduced the concept of giving credit lines at affordable rates. It is one of the first that also enforced the no usage, no interesting feature for their customers. Using this, you can pay interest only on the amount that you have used and no more. Personal loans provide a good credit line which can be used via credit card and can be used as an instant loan.

2. Rupeelend

The app was launched on the Android platform in 2015 and is functional on the top 3 metro cities in India i.e. Delhi, Mumbai and Bangalore. It is part of a digital finance group called Rupeelend Group and provides personal loans up to 1,00,000 INR at a time with a payment period of up to 61-90 days.

3. Flexsalary

Flexsalary offers instant cash, personal loans, salary advances and many other benefits for their customers. Features like one-time application, one-time approval for paying off the loans has made it widely popular. The company does not promote any fixed EMI tenure and provides swift loan approvals.

4. MoneyView

The Company provides instant personal paperless loans starting from 25,000 INR to about 5,00,000 INR. Through their mobile application customers can directly login into the portal, upload the required documents and get their loan amounts approved instantly. The loan tenure amount ranges from 3-12 months depended upon the amount they have taken.

5. CrediFiable

CrediFiable focuses on providing instant personal loans to salaried individuals with less paperwork and more ease. The only prerequisites needed to be eligible for a personal loan here would be that you should have an annual income of 3,00,000 INR and have all the documents available for verification. They would check your Income Tax statements just to be sure and then initiate and approve the process accordingly. CrediFiable also provides salary advance loans with good tenures and interest rates.

6. PayMeIndia

PayMeIndia is a unique application that provides permanent solutions to short-term money requirements. It provides services such as salary advance, loan advisory, and so on and so forth. The application has been designed to cater to customers for short- and long-term lending and funding needs. It also helps their customers in improving their credit scores with proper guidance at every step.

7. Credy Technologies

When it comes to providing a cutting-edge and personalised application which is user-friendly, Credy Technologies is the one that you should look out for. There are no hidden costs, any kind of advances based on salaries and loans, swift online transaction processing, and even acceptances applications with low CIBIL ratings. Credy approves loan amounts normally ranging from 10,000 INR to 1,00,000 INR at a tenure rating of 3-12 months with a 12% annual rate of interest.

8. Money in Minutes

A lending platform that is a suitable option for salaried customers, Money in Minutes is a great application for every individual within their prerequisite bracket. For people, who have an annual salary of 1,80,000 INR can also apply for the services provided by them. The loan amounts usually range from 5,000 INR to 1,00,000 INR with 0.7% interest rates on a daily basis.

If you are a regular customer and pay your amounts within the stipulated time, then you even get cash back amounts, discounts and so on and so forth.


Technology has definitely changed the way we look at our finances and these applications are proof of the same. With these, you can definitely fulfil your purposes and dreams, and the dream of a digital India is definitely coming to fruition.

Continue Reading


7 Crypto Influencers and Crypto Youtubers you should Follow




  • 1. Data Dash

Data Dash is arguably the best Youtube Channel for Crypto Enthusiasts. Over 314k people have subscribed to this channel.

It’s a one-stop shop for all things related to cryptocurrencies, data analytics & science, and spotting global trends through cutting-edge analysis.

You’ll find interviews, informational videos and news on Data Dash.

  • 2. Boxmining

Boxmining is another great YouTube channel for someone who’s looking to learn about the latest trends in Crypto and knowing about different cryptocurrencies.

It’s run by Michael Gu. He’s a blockchain expert based out of Hong Kong. The channel has over 192k YouTube subscribers.

  • 3. Crypto Bob

Crypto Bob covers a wide range of topics, including Bitcoin, Ethereum, Litecoin and other altcoins. It’s run by a crypto enthusiast who has a background in Enterprise tech.

The channel has over 144k YouTube subscribers.

  • 4. Coin Mastery

Coin Mastery delivers daily updates on the cryptocurrency markets Monday – Friday. It has over 125k subscribers on YouTube.

The videos are targeted to help people become a better investor, trader and decision maker.

  • 5. 99BitCoins

BitCoins can be really confusing for a lot of people. 99BitCoins is a channel that explains you Bitcoin in plain English. The channel has little over 20k subscribers on YouTube.

The channel contains a lot of comprehensive guides on Bitcoin.

  • 6. CrypChronicles TV

CrypChronicles TV is well known YouTube channel for Crypto breaking news. It has over 4k subscribers on YouTube.


Hope you like our list of Crypto Influencers and YouTubers. Please comment below your favourite Influencers and YouTubers, we’d love to know. Here you can check tips to become social media influencer

Continue Reading


Copyright © 2017 Zox News Theme. Theme by MVP Themes, powered by WordPress.